Insights for health marketers: consumer trend predictions in 140 characters
This is TrendsSpotting’s third annual prediction report following major trends in six categories. What I found really interesting was that for 2010, as part of their “Influencer Series” they adopted this “tweet style” format.
Across many of the predictions, they identified these trends they suggest will influence consumer behavior:
• Healthy, Value, Stability, Disclosure, DIY
Enjoy. The report is a quick read.


I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.




February 19th, 2010 at 2:56 pm
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RT @ericbrody: Insights for health marketers: consumer trend predictions in 140 characters [link to post]
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February 19th, 2010 at 3:33 pm
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Insights for health marketers: consumer trend predictions in 140 characters [link to post]
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March 5th, 2010 at 11:58 am
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Nice trend-spotting report from @ericbrody. Check it: [link to post]
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