Feb
15

Insights for health brand marketers: positioning thoughts from the cloud

Imaging and creating new value for your audiences starts with your brand positioning.

Sramana Mitra, strategy consultant and Forbes columnist, just ran an interesting series – Blogosphere on Positioning - that captures some interesting and complimentary thoughts on positioning from some pretty smart people: Steve McKee, Tom Asacker, Susan Gunelius, Rober Bly and David Meerman Scott.

Here are a few highlights:

• grow your appeal by targeting fewer people
• evaluate whether your positioning passes six key tests
• instead of trying to occupy a unique “position”, develop a unique attitude
• make internal changes to meet customers’ needs, which will lead to the brand experience and perception you want your brand to convey

Have a read. There are good insights here that you can start to incorporate into your efforts right away.

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About The Author

Eric Brody is President of Trajectory, a New Jersey-based branding + marketing company creating new brand energy by uniting organizations, creating new value and igniting new growth.

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