Insights for health brand marketers: positioning thoughts from the cloud
Imaging and creating new value for your audiences starts with your brand positioning.
Sramana Mitra, strategy consultant and Forbes columnist, just ran an interesting series – Blogosphere on Positioning - that captures some interesting and complimentary thoughts on positioning from some pretty smart people: Steve McKee, Tom Asacker, Susan Gunelius, Rober Bly and David Meerman Scott.
Here are a few highlights:
• grow your appeal by targeting fewer people
• evaluate whether your positioning passes six key tests
• instead of trying to occupy a unique “position”, develop a unique attitude
• make internal changes to meet customers’ needs, which will lead to the brand experience and perception you want your brand to convey
Have a read. There are good insights here that you can start to incorporate into your efforts right away.
I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.
February 16th, 2010 at 7:14 am
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Insights for health brand marketers: positioning thoughts from the cloud | Healthy Conversations [link to post] good perspectives/tips
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February 16th, 2010 at 8:15 am
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Insights for health brand marketers: positioning thoughts from the cloud [link to post] #branding
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February 19th, 2010 at 12:09 pm
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Insights for health brand marketers: positioning thoughts from the cloud [link to post]
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May 15th, 2010 at 3:32 pm
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RT @ericbrody: Insights for health brand marketers: positioning thoughts from the cloud [link to post]
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