For ISITE Design’s 2010 Web Strategy Report, they surveyed 268 organizations (from startups to Fortune 100; executives, marketers and web experts) on their outlook and approach to the web.

Here are the results of one of their key survey questions:

Key insight is that organizations are placing more of a priority on interacting with their customers in ways they value and want versus merely talking at them. Results bear this out, as 73.5% of respondents indicated that “Social media” was either a new priority or more of a focus, followed by customer measures including user experience and rich media.

Would your answers to this question track with what’s reported here?

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