Changing online priorities for healthcare marketers in 2010
For ISITE Design’s 2010 Web Strategy Report, they surveyed 268 organizations (from startups to Fortune 100; executives, marketers and web experts) on their outlook and approach to the web.
Here are the results of one of their key survey questions:
Key insight is that organizations are placing more of a priority on interacting with their customers in ways they value and want versus merely talking at them. Results bear this out, as 73.5% of respondents indicated that “Social media” was either a new priority or more of a focus, followed by customer measures including user experience and rich media.
Would your answers to this question track with what’s reported here?
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I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.
