Tips for integrating social media into your healthcare business

Here’s a good article from April Joyner at Inc. titled – 30 Tips For Using Social Media in Your Business.

While targeted to the “time-strapped, but socially conscious” small business CEO, every one of these tips actually represents a good piece of advice for healthcare marketers to provide greater value to customers through social media. Here are my top ten:

1. Offer a peak behind the scenes
2. Harness your expertise
3. Demonstrate what your organization does
4. Put your website’s content to work
5. Be candid
6. Interact with visitors – really
7. Don’t create a stand-in for yourself
8. See what other people are saying about you
9. Make amends with dissatisfied customers – quickly
10. Let customers help each other out