Tips for integrating social media into your healthcare business
Here’s a good article from April Joyner at Inc. titled – 30 Tips For Using Social Media in Your Business.
While targeted to the “time-strapped, but socially conscious” small business CEO, every one of these tips actually represents a good piece of advice for healthcare marketers to provide greater value to customers through social media. Here are my top ten:
1. Offer a peak behind the scenes
2. Harness your expertise
3. Demonstrate what your organization does
4. Put your website’s content to work
5. Be candid
6. Interact with visitors – really
7. Don’t create a stand-in for yourself
8. See what other people are saying about you
9. Make amends with dissatisfied customers – quickly
10. Let customers help each other out
I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.
January 15th, 2010 at 9:36 am
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Tips for integrating social media into your healthcare business [link to post]
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January 15th, 2010 at 10:33 am
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RT @ericbrody: Tips for integrating social media into your healthcare business [link to post]
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February 22nd, 2010 at 7:06 am
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10 tips for integrating social media into your #healthcare business. If only drug names were under 140 characters. [link to post]
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