Imagining and creating new value for healthcare consumers: Mayo Clinic forms new start-up
Mayo Clinic is a pace setter when it comes to integrating social media into a healthcare organization’s marketing efforts.
It’s now creating new value for healthcare consumers and the organization itself through its partnership with DoApps. They’ve formed start-up mRemedy (website coming soon), to create new apps for smartphones based on Mayo’s research and services.
It’s first app, which just launched for Apple’s iPhone and iPod touch is Mayo Clinic Meditation (perfect for those of us [all of us] who would love to take a few minutes out of our day for meditation). You can watch the video here:
This is another great example of Mayo:
• extending its relevancy (and generating revenue) beyond its traditional care services boundaries
• engaging audiences on their terms in ways they value and want
• creating new relationships with what will ultimately be a wide range of niche audiences sharing and spreading mRemedy apps
So how will you, as a healthcare leader, marketer or innovator, create and capture more value in 2010? What opportunities do you have to develop or creatively package your intellectual property?
I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.
January 7th, 2010 at 6:26 am
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Imagining and creating new value for healthcare consumers: Mayo Clinic forms new start-up | Healthy Conversations [link to post]
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January 7th, 2010 at 6:38 am
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RT @ericbrody: Imagining & creating new value 4 healthcare consumers: Mayo Clinic forms startup: Healthy Conversations [link to post]
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January 8th, 2010 at 10:54 am
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Imagining and creating new value for healthcare consumers: Mayo Clinic forms new start-up [link to post]
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January 8th, 2010 at 10:56 am
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RT @ericbrody: Imagining and creating new value for healthcare consumers: Mayo Clinic forms new start-up [link to post] #yam
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January 8th, 2010 at 10:57 am
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RT @ericbrody: Imagining and creating new value for healthcare consumers: Mayo Clinic forms new start-up [link to post] #hcsm
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January 8th, 2010 at 11:33 am
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interesting RT @ericbrody: Imagining and creating new value for healthcare consumers: Mayo Clinic forms new start-up [link to post]
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January 8th, 2010 at 11:33 am
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Mayo will become BMW of HC! RT @ericbrody Imagining & creating new value for HC consumers-Mayo forms new start-up [link to post]
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January 8th, 2010 at 12:32 pm
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RT @ericbrody: Imagining and creating new value for healthcare consumers: Mayo Clinic forms new start-up [link to post]
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February 22nd, 2010 at 4:31 pm
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RT @lisagualtieri: Is it a meditative state or a hypnotic trance? vid of Mayo Clinic meditation app [link to post] (via @ericbrody)
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February 22nd, 2010 at 5:34 pm
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Is it a meditative state or a hypnotic trance? – video of Mayo Clinic meditation app [link to post] (via @ericbrody)
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