How healthcare marketers can (must) create connecting versus campaigning organizations
There are a new set of rules for connecting your brand to your employees, caregivers, communities and patients; and twelve guiding principles for creating a connecting versus campaigning organizations.
Here is a link to my article Stop Campaigning, Start Connecting, which just ran in the December issue of Healthcare Marketing Report.
I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.
December 21st, 2009 at 8:37 am
[...] marketers can (must) create connecting versus campaigning organizations | Healthy Conversations [link to post] [...]
December 30th, 2009 at 3:31 pm
Twitter Comment
How healthcare marketers can (must) create connecting versus campaigning organizations [link to post]
– Posted using Chat Catcher