Inspiration, Insights & Ideas For Creating New Value
Jan
03
How healthcare marketers can (must) create connecting versus campaigning organizations
There are a new set of rules for connecting your brand to your employees, caregivers, communities and patients; and twelve guiding principles for creating a connecting versus campaigning organizations.
Here is a link to my article Stop Campaigning, Start Connecting, which just ran in the December issue of Healthcare Marketing Report.
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