There are a new set of rules for connecting your brand to your employees, caregivers, communities and patients; and twelve guiding principles for creating a connecting versus campaigning organizations.
Here is a link to my article Stop Campaigning, Start Connecting, which just ran in the December issue of Healthcare Marketing Report.
I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.
Glad to announce that Age Of Conversation 3, a crowdsourced Social Media book contributed to by 150+ authors (of which I'm one of them), is now available for sale on Amazon.
December 21st, 2009 at 8:37 am
[...] marketers can (must) create connecting versus campaigning organizations | Healthy Conversations [link to post] [...]
December 30th, 2009 at 3:31 pm
Twitter Comment
How healthcare marketers can (must) create connecting versus campaigning organizations [link to post]
– Posted using Chat Catcher