Tips to help healthcare marketers create true brand engagement
What is your vision for Integrated Customer Relationship Marketing?
This post from Clive MacLean Recent Fortune 100 RFP’s Search For A New Breed of People2People Agency, provides good insight into the future of true brand engagement (through People2People marketing) and why customer relationships are becoming more and more important.
As we move deeper into this new “conversation economy,” true brand engagement and customer relationships are becoming more and more important. Marketers must strive to create ongoing and relevant dialogs with consumers, if they are to have any hope whatsoever of remaining part of the consideration set going forward.
This dialog – often times between customers themselves – creates new value for both customers and companies alike. Read on about what Clive has to say.
I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.
December 30th, 2009 at 2:30 pm
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Tips to help healthcare marketers create true brand engagement [link to post]
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February 23rd, 2010 at 10:10 am
This is interesting, thanks for sharing! We just published a post incorporating some of the psychology behind the importance for engagement. Engagement is especially important when it comes to healthcare because of struggles with adherence.
February 23rd, 2010 at 10:11 am
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RT @ericbrody: Tips to help healthcare marketers create true brand engagement [link to post]
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