Helping healthcare marketers to imagine and create new value
Imagining and creating new value requires seeing what others don’t. Which starts with the desire to do so. Yet people are either wired to venture into new territory or not. So how do you identify the innovators inside your organizations?
Here’s a great article from Saul Kaplan, founder and chief catalyst of the Business Innovation Factory – 10 Ways To Recognize The Innovators In Your Organization.
Here are his top five (of ten) behavioral characteristics:
1) Innovators think there is a better way.
2) Innovators know that without passion there can be no innovation.
3) Innovators embrace change to a fault.
4) Innovators have a strong point of view but know that they are missing something.
5) Innovators know innovation is a team sport.
Are there other traits that you’d add to his list?
I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.
December 28th, 2009 at 7:11 am
Twitter Comment
Helping healthcare marketers imagine and create new value|Healthy Conversations [link to post] S. Kaplan’s 10 Ways To Spot Innovators
– Posted using Chat Catcher
December 30th, 2009 at 2:57 pm
Twitter Comment
RT @ericbrody Helping #healthcare marketers to imagine & create new value [link to post]
– Posted using Chat Catcher
January 4th, 2010 at 12:06 pm
Twitter Comment
Helping healthcare marketers to imagine and create new value [link to post]
– Posted using Chat Catcher
January 4th, 2010 at 12:33 pm
Twitter Comment
RT @ericbrody: Helping healthcare marketers to imagine and create new value [link to post]
– Posted using Chat Catcher