Eight ways healthcare marketers can grow an enthusiastic fan base through social media
The more you know about your customers as real people – looking beyond their obvious needs to their hopes, dreams, fears and challenges – the more you can help them achieve.
In turn, the more value you give, the more you’ll receive in return. Ideally, this “return” will come in the form of customers who become enthusiastic fans of your organization. The ones who are more than happy to sing your praises.
Here are eight ways to make this happen through social media:
1. Internal Engagement. Give employees, the ones who power your brand, the chance to shine, e.g. Best Buy Connect
2. Collaboration. Create mechanisms for customers to influence your products and services, e.g. Dell’s IdeaStorm
3. Authenticity. Feature happy customers on video, e.g. Mayo Clinic’s atrium piano
4. Feedback. Create real-time feedback channels, e.g. ComcastCares
5. Participation. Create suggestion boxes and reward customers for their participation, e.g. My Starbucks Idea
6. Experiences. Create new ways of delivering experiences that fit with their lifestyles, e.g. healthierme
7. Conduit. Allowing customers to share with each other through you rather than driven by you, e.g. beinggirl.com
8. Sharing. Allow customers to share their ratings, e.g. revolutionhealth
Are there other good examples that come to mind?
I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.
December 18th, 2009 at 6:46 am
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8 ways healthcare marketers can co-op customers and create greater value through social media | Healthy Conversations [link to post]
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December 18th, 2009 at 7:42 am
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@ericbrody #healthcare marketing – Do you see this industry in peril? If everything is run through a Fed Ins Exchange what part do you play?
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December 30th, 2009 at 4:31 pm
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Eight ways healthcare marketers can co-op customers and create greater value through social media [link to post]
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January 5th, 2010 at 4:09 am
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8 ways #healthcare #marketers can coop customers and create greater value through social media [link to post]
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March 15th, 2010 at 8:54 pm
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RT @TrajectoryLLC: Eight ways healthcare marketers can co-op customers and create greater value through social media [link to post]
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March 15th, 2010 at 9:31 pm
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RT @ShareMyIdea RT @ericbrody: 8 ways healthcare mkters can co-op customers & create > value through social media [link to post] #hcsm
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March 22nd, 2010 at 7:11 am
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RT @ericbrody: Eight ways healthcare marketers can co-op customers and create greater value through social media [link to post]
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April 5th, 2010 at 5:32 am
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8 ways health care mktrs can use SoMe to co-op customers, create greater value [link to post] #hcsm #hcmktg
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April 5th, 2010 at 6:02 am
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RT @jenuf: Taking a hard look @ #7: 8 ways healthcare mktrs can use SoMe to co-op customers, create greater value [link to post] via @
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April 5th, 2010 at 6:03 am
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Taking a hard look @ #7: 8 ways healthcare mktrs can use SoMe to co-op customers, create greater value [link to post] via @ericbrody
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April 5th, 2010 at 6:04 am
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RT @ jenuf Look @ #7: 8 ways healthcare mktrs can use SoMe to co-op customers, create greater value [link to post] via @ericbrody
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