Comments on: The importance of "story" to health brand marketers and their customers http://www.trajectory4brands.com/blog/2009/11/the-importance-of-story-to-health-brand-marketers-and-their-customers/ Inspiration, Insights & Ideas For Creating New Value Tue, 24 Jan 2012 21:48:49 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Eric Brody http://www.trajectory4brands.com/blog/2009/11/the-importance-of-story-to-health-brand-marketers-and-their-customers/comment-page-1/#comment-5014 Eric Brody Tue, 01 Jun 2010 11:40:58 +0000 http://trajectory4brands.com/blog/?p=1594#comment-5014 Bobby, So sorry for not responding to your comment. Really don't know how it slipped by me. Again, I apologize. Appreciate you taking the time to craft this thoughtful response. Bobby,

So sorry for not responding to your comment. Really don’t know how it slipped by me. Again, I apologize. Appreciate you taking the time to craft this thoughtful response.

]]> By: Bobby Rettew http://www.trajectory4brands.com/blog/2009/11/the-importance-of-story-to-health-brand-marketers-and-their-customers/comment-page-1/#comment-3949 Bobby Rettew Tue, 27 Apr 2010 13:01:39 +0000 http://trajectory4brands.com/blog/?p=1594#comment-3949 Great post and crucial point not only for healthcare brand marketers but also for healthcare providers. People connect with stories because they can identify with stories. Identity is the crucial piece here...passion comes from the connection to that story. Healthcare brands can be so big that sometimes it becomes too diluted to reinforce the over-arching brand over and over. But, if we get micro and search within the organization for small stories and let those stories be told through the eyes of the beholder, more connection points are created (touch points). These stories become the many faces of the organization. Thanks for this post! Great post and crucial point not only for healthcare brand marketers but also for healthcare providers. People connect with stories because they can identify with stories. Identity is the crucial piece here…passion comes from the connection to that story. Healthcare brands can be so big that sometimes it becomes too diluted to reinforce the over-arching brand over and over. But, if we get micro and search within the organization for small stories and let those stories be told through the eyes of the beholder, more connection points are created (touch points). These stories become the many faces of the organization. Thanks for this post!

]]> By: Julian_Bond (Julian Bond) http://www.trajectory4brands.com/blog/2009/11/the-importance-of-story-to-health-brand-marketers-and-their-customers/comment-page-1/#comment-3948 Julian_Bond (Julian Bond) Tue, 27 Apr 2010 13:00:54 +0000 http://trajectory4brands.com/blog/?p=1594#comment-3948 <strong>Twitter Comment</strong> <a href="http://twitter.com/Julian_Bond" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="Julian_Bond (Julian Bond)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="Julian_Bond (Julian Bond)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/Julian_Bond"> </div> </a> Very good read: RT @ericbrody The importance of "story" to health brand marketers and their customers [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Very good read: RT @ericbrody The importance of “story” to health brand marketers and their customers [link to post]

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]]> By: redboxhealth (Redbox Health) http://www.trajectory4brands.com/blog/2009/11/the-importance-of-story-to-health-brand-marketers-and-their-customers/comment-page-1/#comment-1874 redboxhealth (Redbox Health) Thu, 28 Jan 2010 15:40:24 +0000 http://trajectory4brands.com/blog/?p=1594#comment-1874 <strong>Twitter Comment</strong> <a href="http://twitter.com/redboxhealth" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="redboxhealth (Redbox Health)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="redboxhealth (Redbox Health)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/redboxhealth"> </div> </a> RT @ericbrody: The importance of "story" to health brand marketers and their customers [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


RT @ericbrody: The importance of “story” to health brand marketers and their customers [link to post]

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]]> By: ericbrody (Eric Brody) http://www.trajectory4brands.com/blog/2009/11/the-importance-of-story-to-health-brand-marketers-and-their-customers/comment-page-1/#comment-1873 ericbrody (Eric Brody) Thu, 28 Jan 2010 15:34:29 +0000 http://trajectory4brands.com/blog/?p=1594#comment-1873 <strong>Twitter Comment</strong> <a href="http://twitter.com/ericbrody" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="ericbrody (Eric Brody)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="ericbrody (Eric Brody)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/ericbrody"> </div> </a> The importance of "story" to health brand marketers and their customers [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


The importance of “story” to health brand marketers and their customers [link to post]

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]]> By: DMWdirect (DMWdirect) http://www.trajectory4brands.com/blog/2009/11/the-importance-of-story-to-health-brand-marketers-and-their-customers/comment-page-1/#comment-1871 DMWdirect (DMWdirect) Thu, 28 Jan 2010 15:22:59 +0000 http://trajectory4brands.com/blog/?p=1594#comment-1871 <strong>Twitter Comment</strong> <a href="http://twitter.com/DMWdirect" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="DMWdirect (DMWdirect)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="DMWdirect (DMWdirect)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/DMWdirect"> </div> </a> rt @ericbrody The importance of "story" to health brand marketers and their customers [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


rt @ericbrody

The importance of “story” to health brand marketers and their customers [link to post]

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]]> By: TrajectoryLLC (Randi Brody) http://www.trajectory4brands.com/blog/2009/11/the-importance-of-story-to-health-brand-marketers-and-their-customers/comment-page-1/#comment-777 TrajectoryLLC (Randi Brody) Fri, 04 Dec 2009 17:35:15 +0000 http://trajectory4brands.com/blog/?p=1594#comment-777 <strong>Twitter Comment</strong> <a href="http://twitter.com/TrajectoryLLC" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="TrajectoryLLC (Randi Brody)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="TrajectoryLLC (Randi Brody)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/TrajectoryLLC"> </div> </a> The importance of 'story' to health brand marketers and their customers [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


The importance of ‘story’ to health brand marketers and their customers [link to post]

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]]> By: ericbrody (Eric Brody) http://www.trajectory4brands.com/blog/2009/11/the-importance-of-story-to-health-brand-marketers-and-their-customers/comment-page-1/#comment-776 ericbrody (Eric Brody) Fri, 04 Dec 2009 17:33:56 +0000 http://trajectory4brands.com/blog/?p=1594#comment-776 <strong>Twitter Comment</strong> <a href="http://twitter.com/ericbrody" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="ericbrody (Eric Brody)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="ericbrody (Eric Brody)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/ericbrody"> </div> </a> The importance of ?story? to health brand marketers and their customers [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


The importance of ?story? to health brand marketers and their customers [link to post]

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]]> By: TrajectoryLLC (Randi Brody) http://www.trajectory4brands.com/blog/2009/11/the-importance-of-story-to-health-brand-marketers-and-their-customers/comment-page-1/#comment-775 TrajectoryLLC (Randi Brody) Fri, 04 Dec 2009 17:32:48 +0000 http://trajectory4brands.com/blog/?p=1594#comment-775 <strong>Twitter Comment</strong> <a href="http://twitter.com/TrajectoryLLC" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="TrajectoryLLC (Randi Brody)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="TrajectoryLLC (Randi Brody)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/TrajectoryLLC"> </div> </a> The importance of story to health brand marketers and their customers [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


The importance of story to health brand marketers and their customers [link to post]

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]]> By: AlainJourdier (Alain Jourdier) http://www.trajectory4brands.com/blog/2009/11/the-importance-of-story-to-health-brand-marketers-and-their-customers/comment-page-1/#comment-773 AlainJourdier (Alain Jourdier) Fri, 04 Dec 2009 16:52:44 +0000 http://trajectory4brands.com/blog/?p=1594#comment-773 <strong>Twitter Comment</strong> <a href="http://twitter.com/AlainJourdier" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="AlainJourdier (Alain Jourdier)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="AlainJourdier (Alain Jourdier)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/AlainJourdier"> </div> </a> RT @TrajectoryLLC: The importance of 'story' to health brand marketers and their customers [link to post]. It's always about stories<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


RT @TrajectoryLLC: The importance of ‘story’ to health brand marketers and their customers [link to post]. It’s always about stories

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