How to get more people using the stairs by making it fun to do? Watch this great video called Piano stairs – TheFunTheory.com.

But more important, this is a great example of imagining and creating new value for your customers, and your brand.

You can tell people all day long through your advertising that “taking the stairs is healthier than taking the escalator.” But bring the idea to life through your marketing in a way that people want to (can’t help but) engage with, and you’ll change behavior, and change lives.

As always, actions speak louder than words.

Related Posts:

• The real power of social media in healthcare, and beyond
• Technowait: a new healthcare brand serving up customer empathy
• Humana Games: a healthcare brand helping you play your way to better health
• What CEO’s, and your health brand customers, really want