Insights for healthcare marketers: 10 crucial consumer trends for 2010

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Here are ten consumer trends from Trendwatching.com to help you kick-start 2010.

Within the briefing are also a couple strong macro trends resources like McKinsey’s Global Institute and IMD’s global challenges site.

Note that these consumer trends are not “healthcare-specific”, which I think is a good thing (there are many healthcare reports like this to be found; and if you don’t have, please let me know).

But make no mistake, these trends apply to your customers, your brands and your company. So think, and imagine, about how to creatively connect them, twist them, shape them and adapt them to make things better for your customers and to enhance the relevancy of your brands.

To this point, the report suggests four questions that will help you determine if they have the potential to help you create new and greater value for your customers and company. Do they:

1. influence or shape your company’s vision
2. inspire you to come up with a new business concept, an entirely new venture, a new brand
3. add a new product, service or experience for a certain customer segment
4. speak the language of those consumers already “living” a trend

In many cases, you’ll find (at least you should) the answers to be “YES”.

Enjoy, and good innovating! Once again, the link is also here.

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This entry was posted on Wednesday, November 25th, 2009 at 6:28 pm and is filed under health brand marketing, health brands innovation, health marketing, healthcare marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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