Insights for healthcare marketers: 10 crucial consumer trends for 2010

Here are ten consumer trends from Trendwatching.com to help you kick-start 2010.
Within the briefing are also a couple strong macro trends resources like McKinsey’s Global Institute and IMD’s global challenges site.
Note that these consumer trends are not “healthcare-specific”, which I think is a good thing (there are many healthcare reports like this to be found; and if you don’t have, please let me know).
But make no mistake, these trends apply to your customers, your brands and your company. So think, and imagine, about how to creatively connect them, twist them, shape them and adapt them to make things better for your customers and to enhance the relevancy of your brands.
To this point, the report suggests four questions that will help you determine if they have the potential to help you create new and greater value for your customers and company. Do they:
1. influence or shape your company’s vision
2. inspire you to come up with a new business concept, an entirely new venture, a new brand
3. add a new product, service or experience for a certain customer segment
4. speak the language of those consumers already “living” a trend
In many cases, you’ll find (at least you should) the answers to be “YES”.
Enjoy, and good innovating! Once again, the link is also here.


I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.




November 24th, 2009 at 5:20 am
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Insights for healthcare marketers: 10 crucial consumer trends for 2010 [link to post]
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December 3rd, 2009 at 9:10 am
Excellent, thought-provoking information that is applicable to every industry and company. Thanks for sharing.
December 22nd, 2009 at 8:10 am
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RT @ericbrody: Insights for healthcare marketers: 10 crucial consumer trends for 2010 [link to post] #hcmktg
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December 22nd, 2009 at 8:33 am
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March 10th, 2010 at 11:01 am
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RT @HFNewsTweet: RT @ericbrody: Insights for healthcare marketers: 10 crucial consumer trends for 2010 [link to post]
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March 10th, 2010 at 11:34 am
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RT @ericbrody: Insights for healthcare marketers: 10 crucial consumer trends for 2010 [link to post]
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August 4th, 2010 at 10:38 am
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Some good points here. RT @ericbrody: Insights for healthcare marketers: 10 crucial consumer trends for 2010 [link to post]
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