Women (your primary healthcare influencers and decision-makers) tend to be far more active in social media than men. This was the finding from BIGresearch’s 2009 survey of 22,000 consumers asked about their usage of text, blogs, twitter and social networks.
With the exception of business-focused LinkedIn, women are heavier users of the six other social media vehicles measured through this survey. Text leads the way at 61.7%, followed by Facebook 59.8%, blog readers 56.2%, blog posters 52.5%, MySpace 51.6%, and Twitter users 50.8%.
Given that this survey was conducted in June, the rankings might well have shifted a bit. But the more important news for health brand marketers is that these social media vehicles are effective in engaging your primary female audiences in more meaningful and trusted dialogue.
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Insight for health brand marketers: engage women through social media | Healthy Conversations Blog [link to post] #’s support biz case
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RT @ericbrody Insight for health brand marketers: engage women through social media [link to post] < - good insight, but not surprising
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Insight for health brand marketers: engage influencers & decision-makers thru social | Healthy Conversations Blog [link to post] #hcsm
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RT @ericbrody: Insight for health brand marketers: [link to post] #hcsm
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RT @TrajectoryLLC: Insight for healthcare brand marketers – women’s use of social media [link to post]
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RT @TrajectoryLLC: Insight for healthcare brand marketers – engage influencers and decision-makers through social media [link to post]
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RT @angel189 @TrajectoryLLC: Insight for healthcare brand marketers – engage influencers & decision-makers thru #sm [link to post]
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RT @angel189: RT @TrajectoryLLC: Insight 4 healthcare brand marketers-engage influencers&decision-makers through SocMed [link to post]
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RT @HCSuccess: RT @TrajectoryLLC: Insight for healthcare brand marketers – women’s use of social media [link to post]
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Insight for healthcare brand marketers – engage your influencers and decision-makers through social media [link to post]
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Insight for healthcare brand marketers – engage decision-makers through social media [link to post] (via @BrickMktg)
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RT @ericbrody: Insight for healthcare brand marketers – engage your influencers and decision-makers through social media [link to post]
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