Oct
30

Tips for health brand marketers – from the world's best project managers

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Most leaders agree that great execution, actually getting things done, is the key to success.

Here’s some hindsight (“presight” for you) from the world’s best project managers, complements of Lindsay Blakely from BNET. Her article, Lessons From The World’s Best Project Managers, provides the most important lesson managers working on change initiatives at GM, Nokia, Facebook and Method learned from launching projects with maximum success. But don’t limit yourself to thinking that these lessons only apply to game-changing initiatives. Because for much of the work that you do day in and day out, these lessons still ring true.

Summarizing each of the contributors:

• From Bill Wallace, engineering group manager for GM’s Volt battery: perfect is the enemy of the deadline.

• From Lisa Waits, Nokia director of corporate business development: know whose problem you’re solving by knowing your customer.

• From Josh Handy, head of industrial design at Method: make sure the right people are talking to each other.

• From Peter Deng, product manager at Facebook: is this additional feature really necessary?

Are there other important lessons that you’d add to this list?

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About The Author

Eric Brody is President of Trajectory, a New Jersey-based branding + marketing company creating new brand energy by uniting organizations, creating new value and igniting new growth.

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