Oct
13

Role models for health brand marketers – 10 successful businesses on Twitter

Sharing this great list from Willis Wee at Penn Olsen on 10 successful businesses on Twitter. They define success not by the number of followers, but the interaction and engagement these businesses have with their followers.

The businesses, along with their engagement focus, include:

1. @WholeFoods (customer service)
2. @Starbucks (coffee conversation)
3. @PizzaHut (pizza occasion events)
4. MailChimp (email system questions)
5. @DellOutlet (sales)
6. @Zappos (day-to-day stories)
7. @SouthWestAir (questions, quizzes, games)
8. @Redbull (events and interactions)
9. Toyota (news and customer queries)
10. @Zazzle (product customization)

Regardless of your offering across the health continuum, every one of these examples can be “tweeked” to be relevant to your brand and your audiences.

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