Advice for health brand marketers – engage customers with your gravity

Are audiences falling into your gravity?

Though I’m paraphrasing the lyrics of a great song by Sarah Bareilles, they’re a wonderfully appropriate question to ask of your marketing.

Though we tend to be pretty careless with our absolutes, there really never has been a more opportune time to engage customers with your gravity. Technology facilitates it. Trust (or lack thereof) compels it. Customers crave it, feed off of it and spread it. It’s simply the law of gravity at work.

So, what are you doing to attract or bring your customers back to you? What are you doing to take advantage of this “natural occurance”? Here are some suggestions:

• understand what your customers care about and what unmet needs they have – by listening in on their natural conversations
• find new and better ways to engage them in ways they value and want – by understanding their level of involvement in social media channels
• allow conversations to go on around you – empowering people to connect through your brand, with content as the enabler
• co-create solutions by treating customers as collaborators rather than followers – ultimately creating value for both customers and your company
• consider the most important benefits you can provide to customers – helping them to do more, achieve more and add more value to their lives

Are you making gravity work for you?