Creating new health brand marketing opportunities by seeing what others don't

In the midst of a normal day of emails, phone calls, meetings, reports, and water cooler, Twitter and Facebook conversations, there’s not much time left for seeing things differently.

But the most successful companies do just that. They see what others don’t. They see a bigger picture, and thereby are able to think and do different things. They challenge conventions, connect the unconnected, see more opportunities to exploit, more ways to be different and more sources of future profit.

Here’s a chart we call our playbook for seeing what others don’t. We created it to help us deliver more innovative ideas to our clients. Everyone in our company has it taped on their walls, and some even have them in handy travel (business card) size.

Use this chart to help you see what others don’t. But please note that these are simply starting points for changing how you see your world differently. For each of these “transformational vision” sparks, there are supportive tools and inspiration sources for creating new and greater value.