Comments on: Advice to health brand marketers – preventing good social media programs from going bad

By: lilachollow (Randy Burge)

lilachollow (Randy Burge) — Wed, 10 Mar 2010 19:35:32 +0000

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RT @ericbrody: Advice to health brand marketers: preventing good social media programs from going bad [link to post]

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By: ihbsonline_com (IHBSOnline.com)

ihbsonline_com (IHBSOnline.com) — Wed, 10 Mar 2010 19:33:29 +0000

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RT @EricBrody Advice to health brand marketers: preventing good social media programs from going bad [link to post]

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By: ihbsonline (IHBSOnline.com)

ihbsonline (IHBSOnline.com) — Wed, 10 Mar 2010 19:24:24 +0000

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RT @EricBrody Advice to health brand marketers: preventing good social media programs from going bad [link to post] http://friendfeed.com/e/09940412-4adb-4073-9798-1b4c259b7546

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By: ericbrody (Eric Brody)

ericbrody (Eric Brody) — Fri, 04 Dec 2009 16:10:44 +0000

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Advice to health brand marketers: preventing good social media programs from going bad [link to post]

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By: GraftFinder (GraftFinder)

GraftFinder (GraftFinder) — Fri, 04 Dec 2009 16:09:47 +0000

Twitter Comment

RT @ericbrody: Advice to health brand marketers: preventing good social media programs from going bad [link to post] #hcsm #hospitals

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By: admin

admin — Tue, 22 Sep 2009 17:45:28 +0000

You make a good point Jessica. Regardless of the channel (in this case, social media) understanding and appreciating your brands current and future desired place in your consumers world is critical to communicating in a way that’s most relevant to audiences and genuine to your organization.

By: Jessica Corwin

Jessica Corwin — Tue, 22 Sep 2009 12:58:12 +0000

I’d also say making the mistake of hiring or assigning someone to do the job that doesn’t have brand experience. Social media is more than just the tools, it’s an expression of the company’s brand, and if the individual knows how to use twitter but not how to talk about brand XXX, then disaster will entail. I think that companies are just now beginning to understand how much social media and brand are integrated.

By: Jessica Corwin

Jessica Corwin — Fri, 18 Sep 2009 19:40:20 +0000

Not understanding that just because a fresh-out-of-school grad is web saavy doesn’t necessarily equate to a successful web 2.0 brand strategy and ambassador. Social media isn’t just about understanding the tools. It’s about understanding the organization, the audience, the messages and everything in between.

By: Tweets that mention Good social media programs gone bad | Healthy Conversations Blog -- Topsy.com

Fri, 18 Sep 2009 15:41:39 +0000

[...] This post was mentioned on Twitter by Karina Jennings. Karina Jennings said: RT @ericbrody: http://tinyurl.com/nmbxnx Good social media programs gone bad; 4 Mistakes You Could Make In #Socialmedia #hcsm [...]