Here’s outside category inspiration for how health brand marketers can see things differently, and thereby think and do different things. In this case, the payoff is an expanded audience base by standing out in the “supposed” strategic group this organization plays in.
As noted on Springwise, London’s Royal Opera House is teaming with Twitter to crowdsource the libretto for a new “people’s opera.” The libretto will consist entirely of 140-character tweets that the ROH has received from members of the public since the project was launched. It will be set to original music composed by Helen Porter, along with some more familiar classics.
How can you creatively use the power of Twitter and crowdsourcing to co-create new value through your audiences?
Read more about this effort on their website and on Twitter.