Comments on: Why health brand marketers must embrace "Attraction Marketing" http://www.trajectory4brands.com/blog/2009/08/stop-campaigning-start-healthy-conversations/ Inspiration, Insights & Ideas For Creating New Value Tue, 24 Jan 2012 21:48:49 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Kristin Baird, RN, BSN, MHA http://www.trajectory4brands.com/blog/2009/08/stop-campaigning-start-healthy-conversations/comment-page-1/#comment-1823 Kristin Baird, RN, BSN, MHA Sat, 23 Jan 2010 15:23:46 +0000 http://trajectory4brands.com/blog/?p=737#comment-1823 Thank you for your insightful blog. What really resonates with me is the need for deeper engagement. It all comes down to trust. If marketers spin a promise that isn't fulfilled in every encounter, they only end up eroding patient trust. Organizations that manage the patient experience at every moment of truth stand to be far more successful. As for social media, their patients and visitors are talking. Listen and learn. Thank you for your insightful blog. What really resonates with me is the need for deeper engagement. It all comes down to trust. If marketers spin a promise that isn’t fulfilled in every encounter, they only end up eroding patient trust. Organizations that manage the patient experience at every moment of truth stand to be far more successful. As for social media, their patients and visitors are talking. Listen and learn.

]]> By: TrajectoryLLC (Randi Brody) http://www.trajectory4brands.com/blog/2009/08/stop-campaigning-start-healthy-conversations/comment-page-1/#comment-1061 TrajectoryLLC (Randi Brody) Fri, 11 Dec 2009 01:31:42 +0000 http://trajectory4brands.com/blog/?p=737#comment-1061 <strong>Twitter Comment</strong> <a href="http://twitter.com/TrajectoryLLC" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="TrajectoryLLC (Randi Brody)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="TrajectoryLLC (Randi Brody)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/TrajectoryLLC"> </div> </a> Why health brand marketers must embrace Attraction Marketing [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Why health brand marketers must embrace Attraction Marketing [link to post]

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]]> By: pjmachado (Paulo Machado) http://www.trajectory4brands.com/blog/2009/08/stop-campaigning-start-healthy-conversations/comment-page-1/#comment-1060 pjmachado (Paulo Machado) Fri, 11 Dec 2009 00:48:43 +0000 http://trajectory4brands.com/blog/?p=737#comment-1060 <strong>Twitter Comment</strong> <a href="http://twitter.com/pjmachado" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="pjmachado (Paulo Machado)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="pjmachado (Paulo Machado)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/pjmachado"> </div> </a> RT @ericbrody: Why health brand marketers must embrace Attraction Marketing [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


RT @ericbrody: Why health brand marketers must embrace Attraction Marketing [link to post]

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]]> By: TrajectoryLLC (Randi Brody) http://www.trajectory4brands.com/blog/2009/08/stop-campaigning-start-healthy-conversations/comment-page-1/#comment-187 TrajectoryLLC (Randi Brody) Fri, 30 Oct 2009 22:54:38 +0000 http://trajectory4brands.com/blog/?p=737#comment-187 <strong>Twitter Comment</strong> <a href="http://twitter.com/TrajectoryLLC" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="TrajectoryLLC (Randi Brody)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="TrajectoryLLC (Randi Brody)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/TrajectoryLLC"> </div> </a> Why health brand marketers must embrace Attraction Marketing [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Why health brand marketers must embrace Attraction Marketing [link to post]

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]]> By: AlainJourdier (Alain Jourdier) http://www.trajectory4brands.com/blog/2009/08/stop-campaigning-start-healthy-conversations/comment-page-1/#comment-188 AlainJourdier (Alain Jourdier) Thu, 29 Oct 2009 23:35:37 +0000 http://trajectory4brands.com/blog/?p=737#comment-188 <strong>Twitter Comment</strong> <a href="http://twitter.com/AlainJourdier" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="AlainJourdier (Alain Jourdier)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="AlainJourdier (Alain Jourdier)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/AlainJourdier"> </div> </a> RT @TrajectoryLLC: Why healthcare marketers must embrace 'Attraction Marketing' [link to post]. Excellent and highly recommend u read !<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


RT @TrajectoryLLC: Why healthcare marketers must embrace ‘Attraction Marketing’ [link to post]. Excellent and highly recommend u read !

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]]> By: TrajectoryLLC (Randi Brody) http://www.trajectory4brands.com/blog/2009/08/stop-campaigning-start-healthy-conversations/comment-page-1/#comment-189 TrajectoryLLC (Randi Brody) Thu, 29 Oct 2009 20:35:43 +0000 http://trajectory4brands.com/blog/?p=737#comment-189 <strong>Twitter Comment</strong> <a href="http://twitter.com/TrajectoryLLC" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="TrajectoryLLC (Randi Brody)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="TrajectoryLLC (Randi Brody)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/TrajectoryLLC"> </div> </a> Why healthcare marketers must embrace 'Attraction Marketing' [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Why healthcare marketers must embrace ‘Attraction Marketing’ [link to post]

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]]> By: Lee Aase http://www.trajectory4brands.com/blog/2009/08/stop-campaigning-start-healthy-conversations/comment-page-1/#comment-186 Lee Aase Wed, 19 Aug 2009 23:11:38 +0000 http://trajectory4brands.com/blog/?p=737#comment-186 Agree. Very well said. "Campaigns" are about manipulating, while conversations treat people with respect. The days of campaigns being successful are dwindling, as the payoff will continue to diminish. Much better to be real. Agree. Very well said. “Campaigns” are about manipulating, while conversations treat people with respect. The days of campaigns being successful are dwindling, as the payoff will continue to diminish. Much better to be real.

]]> By: admin http://www.trajectory4brands.com/blog/2009/08/stop-campaigning-start-healthy-conversations/comment-page-1/#comment-185 admin Wed, 19 Aug 2009 20:48:55 +0000 http://trajectory4brands.com/blog/?p=737#comment-185 Jessica, Thanks for stopping by and for taking the time to respond. Much appreciated. Agree with your comments about how social can be a wonderful channel to enhance the patient relationship. Not a matter of "if, but "when." Jessica,

Thanks for stopping by and for taking the time to respond. Much appreciated. Agree with your comments about how social can be a wonderful channel to enhance the patient relationship. Not a matter of “if, but “when.”

]]> By: medXcentral (Jim) http://www.trajectory4brands.com/blog/2009/08/stop-campaigning-start-healthy-conversations/comment-page-1/#comment-184 medXcentral (Jim) Wed, 19 Aug 2009 20:16:47 +0000 http://trajectory4brands.com/blog/?p=737#comment-184 Nicely put, Eric. Wouldn't it be great if everyone at the top of the food chain would understand the reality of the truth within your post? I'm sure it would make life easier for the hospital / health care marketers we know. Good stuff. Kindly, - Jim Nicely put, Eric. Wouldn’t it be great if everyone at the top of the food chain would understand the reality of the truth within your post? I’m sure it would make life easier for the hospital / health care marketers we know.

Good stuff.
Kindly,
- Jim

]]> By: Jessica http://www.trajectory4brands.com/blog/2009/08/stop-campaigning-start-healthy-conversations/comment-page-1/#comment-183 Jessica Mon, 17 Aug 2009 20:12:16 +0000 http://trajectory4brands.com/blog/?p=737#comment-183 Social media is bringing us back to the days when conversation, not one-way communication, was the better way to relay a message. I agree that the health care industry is a bit baffled by the best way to use these new tools. I also hope, however, that they embrace them sooner rather than later because they have so much to benefit from them. Even in current campaigns that I'm seeing, health care providers emphasize the importance of the patient relationship. What better way to reinforce that than having a conversation with said patient? Social media is intimidating, but it is definitely executable! Social media is bringing us back to the days when conversation, not one-way communication, was the better way to relay a message. I agree that the health care industry is a bit baffled by the best way to use these new tools. I also hope, however, that they embrace them sooner rather than later because they have so much to benefit from them. Even in current campaigns that I’m seeing, health care providers emphasize the importance of the patient relationship. What better way to reinforce that than having a conversation with said patient? Social media is intimidating, but it is definitely executable!

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