Mayo’s reputation for being a forerunner when it comes to all things “social media” isn’t news to those in and around the healthcare space. But even I was surprised at this finding.
As part of some secondary research for another client, we visited a lot of healthcare organization’s Facebook pages. Mayo has 8,811 fans. That’s a big number (at least in healthcare). Far greater than many other well-known institutions.
This means that 8,811 people are listening, discussing, messaging, updating, receiving Mayo’s feeds (which in turn gives these fans some viral power), interacting with Mayo and connecting with other people just like them (which we know in healthcare is very powerful in terms of improving health outcomes for people with a range of conditions).
Most importantly, this means that 8,811 people are telling (and participating in) personal and honest, living and breathing, powerful and overwhelmingly positive stories about Mayo in ways that traditional communications just can’t convey. Though I still believe that social media is not a single solution in itself, but one element of an integrated marketing communications plan.
It’s always been that people’s stories are important, not those of the organization. What an incredible, equity-enhancing benefit it is to have 8,000 plus people socially and passionately involved with your brand, while letting you (the marketer) actually spread your message more effectively.
Kudos (once again) to Mayo.
Thanks for this post, Eric. We’re grateful for this community and how these tools make it possible to bring people together from all over the world. We appreciate you highlighting this.
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Thanks for your comments Lee. Do you think you’d be able to guest a quick post for me about this topic, maybe just expanding on your comments to this post. Regards, Eric
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Mayo Clinic social media: the benefit of passionate health brand fans [link to post]
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Mayo Clinic social media: the benefit of passionate healthcare brand fans [link to post]
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RT @ericbrody: Mayo Clinic social media: the benefit of passionate health brand fans [link to post]
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Mayo Clinic social media: the benefit of passionate healthcare brand fans [link to post]
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Mayo Clinic social media – – [link to post]
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Mayo does it right again! RT @ericbrody: Mayo Clinic social media: the benefit of passionate healthcare brand fans [link to post]
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RT @ericbrody: Mayo Clinic social media: the benefit of passionate healthcare brand fans [link to post]
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RT @ePatientDave: RT @ericbrody: Mayo Clinic social media: the benefit of passionate healthcare brand fans [link to post]
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RT @CICCUHN: RT @ePatientDave: RT @ericbrody: Mayo Clinic social media: the benefit of passionate healthcare brand fans [link to post]
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Mayo Clinic social media: the benefit of passionate healthcare brand fans … [link to post] (HT @norskedoc)
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RT @PracticeFusion: Mayo Clinic social media: the benefit of passionate healthcare brand fans … [link to post] (HT @norskedoc)
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RT @TrajectoryLLC: Mayo Clinic social media: the benefit of passionate healthcare brand fans [link to post]
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