Making a case for entirely new ways of health brand marketing
Great article by Zephrin Lasker in MediaPost. His shout out to those in the advertising and marketing world is that in crowded markets, where hundreds of companies are fighting over a shrinking profit pool, we have to develop entirely new ways of marketing. Blue Ocean Strategy philosophy and tools (with the desired outcome of creating uncontested market space and new value for customers), is a great framework for making this happen.
I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.
October 28th, 2009 at 5:05 pm
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Making a case for entirely new ways of health brand marketing [link to post]
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November 2nd, 2009 at 7:07 pm
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RT @TrajectoryLLC: Making a case for entirely new ways of health brand marketing [link to post]
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December 18th, 2009 at 12:41 pm
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Making a case for entirely new ways of health brand marketing [link to post]
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