Great article by Zephrin Lasker in MediaPost. His shout out to those in the advertising and marketing world is that in crowded markets, where hundreds of companies are fighting over a shrinking profit pool, we have to develop entirely new ways of marketing. Blue Ocean Strategy philosophy and tools (with the desired outcome of creating uncontested market space and new value for customers), is a great framework for making this happen.
Jul
08
Making a case for entirely new ways of health brand marketing
About The Author
Eric Brody is President of Trajectory, a New Jersey-based branding + marketing company creating new brand energy by uniting organizations, creating new value and igniting new growth.
Pingback: ericbrody (Eric Brody)
Twitter Comment
RT @TrajectoryLLC: Making a case for entirely new ways of health brand marketing [link to post]
– Posted using Chat Catcher
Twitter Comment
Making a case for entirely new ways of health brand marketing [link to post]
– Posted using Chat Catcher