Case in point as to why it pays (literally) to develop two-way conversation with your customers.
I just found these stats about Dell’s Ideastorm community:
– people have contributed 11,790 ideas
– they’ve posted 84,546 comments
– and the site has been promoted 667,054 times
Most important, Dell has implemented 337 ideas based on customer input.
When people feel like they matter to the company, and when you engage them in ways they value and want, they’ll matter more about you.
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