Follow-up to a recent post about P&G creating a social community to significantly increase tampon sales by engaging their teen audience in conversations about their problems instead of the Brand, as presented by Josh Bernoff, VP and Principal Analyst at Forrester Research at IAB’s Social Media Conference.
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Health brand marketing: P&G’s use of social media [link to post]
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Health brand marketing: P&G’s use of social media [link to post] #salesfactory @helmstetler
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Health brand marketing: P&G’s use of social media [link to post]
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商品自体を強く打ち出さず、メディアとどう絡めて行くのか。アナリストの方の内容も面白い。RT @TrajectoryLLC Health brand marketing: P&G’s use of social media [link to post]
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Don’t Talk Product, Talk About Consumer Problems: How P&G Significantly Increased Sales by Using SM [link to post] @ericbrody
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RT @BrandNinja: Don’t Talk Product, Talk About Consumer Problems: How P&G Significantly Increased Sales by Using SM [link to post] …
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RT @BrandNinja: Don’t Talk Product, Talk About Consumer Problems: How P&G Significantly Increased Sales by Using SM [link to post]
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