Simply try things out. Good advice for coming out stronger on the other side of the recession.
Jim Carroll, futurist, trends and innovations expert, speaking in Las Vegas, about investing in experiential capital.
His take is that those companies who are innovating through the recession build up their experiential capital by simply trying things out. By taking calculated risks. They may not know exactly what to do, but they’re willing to experiment to better understand and navigate their changing world.
Three examples that readily come to mind are Hello Health, Humana’s Crumple It Up initiative and Mayo’s Center For Innovation.
Are there others you can contribute?
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