Advice to health brand marketers for making money in turbulent times – create new value

Question: Can a company still make money during bad times?

Answer: Your customers, suppliers, and distributors are all suffering. Think about how to help them. Think about developing a new business model, a new product or service, a lower cost distribution channel, a lower cost supply chain. Be more robust, resilient, and responsive to changing conditions.

These are the words of Philip Kotler, the well-known management guru at the Kellogg School of Management, Northwestern University. He’s responding to this “Ask the Coach” question (which was actually part of a longer question) within Marshall Goldsmith’s post Making Money in Chaotic Times.

Moral of the story – change (always) presents opportunity amidst the vulnerability.