Seven examples for health brand marketers of how Twitter contributes to healthy conversations
According to a MarketingProfs survey, Twitter ranks second to “corporate” blogs as the social media tool that delivers the most company value – ahead of LinkedIn and Facebook. And 83% of respondents stated that their company’s use of Twitter will increase in the next six months.
There are six ways that Twitter (according to MarketingProfs) helps companies strengthen their marketing and efficiently reach their objectives by getting closer to customers. However, I’ve added a seventh, and supported all of them with examples:
1. Building Community—creating a strong community of followers that ultimately help drive business objectives and bring in new customers (DunkinDonuts, Rubbermaid)
2. Customer Service—using Twitter to successfully engage with customers needing help (@JetBlue, @ComcastCares)
3. Selling—driving online and offline sales by using Twitter to post promotions, discounts and offers (Burton, @DellOutlet)
4. Prospecting—creating demand and pinpointing potential customers needing the type of solution your product offers (Gartner, Forrester)
5. Branding & Awareness—employing Twitter in creative ways to increase awareness around a product, or business (ScottMonty – Ford’s official Tweeter, GE, AT&T)
6. Fundraising—using Twitter to spread the word about important causes (Amnesty, NWF)
7. Research—asking for people’s opinions, or searching via twitter tools, to help companies evaluate new ideas (zappos)
Are there other objectives that you think should be added to this list? Do you have other company successes to share?
I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.
May 30th, 2009 at 11:03 am
Thank you. Very much appreciate the compliment. Good intentions, but tough to do every day.
November 3rd, 2009 at 5:57 pm
Twitter Comment
Seven examples for health brand marketers of how Twitter creates healthy conversations [link to post]
– Posted using Chat Catcher
November 3rd, 2009 at 6:34 pm
Twitter Comment
Seven examples for health brands of how Twitter creates healthy conversations [link to post]
– Posted using Chat Catcher
November 3rd, 2009 at 6:35 pm
Twitter Comment
RT @ericbrody: Seven examples for health brands of how Twitter creates healthy conversations [link to post]
– Posted using Chat Catcher
December 3rd, 2009 at 9:47 am
Twitter Comment
Seven examples for healthcare brand marketers of how Twitter creates healthy conversations [link to post]
– Posted using Chat Catcher
December 3rd, 2009 at 12:37 pm
Twitter Comment
Seven examples for healthcare brand marketers of how Twitter creates healthy conversations [link to post] (via @ericbrody)
– Posted using Chat Catcher
December 3rd, 2009 at 12:38 pm
Twitter Comment
RT @BrickMktg: Seven examples for healthcare brand marketers of how Twitter creates healthy conversations [link to post] (via @eric …
– Posted using Chat Catcher