Trust is one of the drivers of brand credibility. Yet the one thing we’ve learned this past year is that trust is hard to find. Going forward, it will grow in importance, to become one of the most important and sustainable competitive advantages an organization can own.
Here’s a checklist of ten very simple things your customers would ask of you to earn their trust. As is usually the case, it’s the little things - like listening, being transparent and responsive – that often matter most:
1. don’t over promise
2. do what you say you will do
3. reduce my level of stress
4. make my life simpler
5. don’t talk about me behind my back
6. keep my confidential information between you and me
7. stay in touch
8. talk to me, not at me
9. do for me what I can’t do for myself
10. and do it better than any other brand
Really shouldn’t be all that difficult. If your trustworthy.