If they come back they’re yours; if they don’t they never were. So said novelist Richard Bach (though not quite in this context).
We all need our space. Very few of us want to be smothered. But many of us continue to cling to old ways. We intrude upon customers with one-way messaging. We invade instead of asking to be invited in.
How about showing your customers some love by setting them free:
• embracing the opportunity for two-way conversation
• engaging them in ways they value and want
• making your interactions personalized and relevant by being about them
• earning trust through open and honest dialogue
• adding value to their lives
• enabling them to spread the love to others
Do this, and they’re very likely to come back. If not, guaranteed at some point very soon, they won’t.