With the connectivity made possible by social media, companies have found a new way to engage their customers, solve their problems, and build goodwill for their brands: Twitter.
Passing along this excellent post from Ben Parr: HOW TO: Use Twitter for Customer Service. He provides five easy tips for leveraging Twitter to transform an organizations customer relations:
1. Understand why Twitter is an ideal customer service platform
2. Track the entire conversation around your brand
3. Make customers aware of your presence
4. Respond quickly and transparently
5. Be engaged in the conversations
6. Be authentic
The benefits that accrue to your brand and to your customers of using Twitter can be tremendous. Just ask Comcast, Dell, Ford, Mayo Clinic, Starbucks and Zappos, to name a few.
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