I found a great example of a company that understands how to be social. This blog post from healthy lifestyle brand The Body Shop – Tips For Staying Safe Over Spring Break has very little to do with the company or its products. Rather, it’s cautioning its audience to take simple safety steps so they come home safe from their spring break getaways.
It indicates to me that The Body Shop understands:
• What it means to be social
• Credibility is based on transparency, building trust and authenticity
• Success is based on engaging clients in conversations that are relevant and valued
• Providing content that encourages interaction among customers makes for a win-win situation
Apr
09