Healthy conversations take many forms. In this case, they’re conversations that are taking place based on the shared passions of a community. In this example, it’s a community of runners. And the brand (Nike +) serves an important role as a conduit for personal growth and expression [rather than trying to take center stage].
When a brand provides a platform to help its customers achieve their goals, its value is similarly advanced. It creates a cycle for each to continue to grow into the future. A win-win situation all around.
