Simple skin care asks its customers to join in to have their say in all things Simple – from trying new products before anyone else to inputting about the Simple brand and product range. Ultimately, letting go to gain more is a win-win for a brand and its customers.
Simple is an excellent example of a smart healthy lifestyle brand opening up communication channels with its customers to allow for more of their input and participation with their brand. It is evident that the company understands:
• people are willing to invest their time in the things they’re passionate about
• they’re also willing to expend their time to increase a products (their products) value
• sometimes they care enough to become a brands advocate; particularly if it’s a skin care brand that plays an important role in their daily lives
• the act of letting go of their brand and listening and responding to their customers helps grow trust and loyalty
Do you have additional examples of brands letting go by participating in social media? If so, please share them in the comment section below.
