A brands promise to its social media participants

This morning, I’m standing in for the voice of a brand. A brand astute enough to know, and mature enough to accept, that its future is being shaped by anyone engaging in social media and online communities. A brand that openly embraces this future, and will actively participate in it.

So what would it proclaim:

• if you have an opinion, I want to hear it, and will let others hear it as well

• if you have a complaint, I want to hear it, and will publicly deal with it

• if you have a question, I will answer it

• and if I ask you a question, I will respond to it

• I will not talk at you, but to you

• I will not sell you, but engage you

• if I let you down, I will apologize

• it’s not about me, it’s about you, me and all of us

• together, we can make a difference