Dollars are scarce. Value (added-value) is high on your customers list. Brand-enhancing promotional partners are one way to make marketing dollars work harder – helping you garner attention, boost image and and drive sales.
Some considerations:
• start with your consumer – about how you can surprise and delight them
• the simpler the better – they should see it and get it immediately
• your partner should make sense – for your customer and for your brand
• your organization-fit needs to make sense – as you’ll need to work closely together
• retailers need to think it makes sense – so get their buy-in before you’re too far down the road
• what are measures of success – both image and impact, and agree up-front
• are there any other third-party participants/sponsors – that can provide additional spin