Creating New Energy. We believe that a brand's energy should unite an organization, create new customer value and ignite new business growth. The more energy brands have - guided by purpose and based on their actions - the greater they help customers and companies grow stronger.
We create new brand energy across healthcare, well-being and beauty industries. Helping clients to see new possibilities. Developing and energizing their stories and strategies. Igniting creativity anywhere we can to help them launch, grow interest, excitement and participation.
Ultimately, helping clients to focus, perform better and create new growth.
Leadership
Eric Brody
President, Brand Strategy Leader
Eric founded Trajectory in 1999, leveraging his consulting, client and ad agency background. His prior positions included EVP and Management Board member at Interbrand (the worlds most influential brand consultancy), senior marketing positions at Beiersdorf Inc. and L'Oreal and advertising account management positions at Marschalk and Benton & Bowles. Outside the office, Eric sits on the Board of Directors of The First Tee, an organization committed to youth development through golf. Previous Board positions included Enablx Technologies, Metro YMCA of the Oranges, The Learning Circle and BMA NJ. He's a proud Tar Heel (UNC-Chapel hill undergrad) with an MBA from Lubin School of Business. Either tennis, golf, biking or running tend to round out each of his days.
Randi Brody
EVP & Partner, Marketing & Communications
Randi's impressive career spans both client and agency. After graduating Boston University School of Management, she was recruited to join the marketing team at HBO, quickly rising through the organization. Following HBO, Randi enjoyed a ten-year career as VP at Citibank, and SVP Marketing & Sales at The CIT Group (where she was the second person hired into the new retail division, authoring the initial strategic and annual business plans). Her agency experience includes Chinnici Direct (now Margeotis), where she was EVP in charge of Account Management, New Business Development and Market Planning. Randi's been with Trajectory since 2001, providing tremendous counsel and leadership both internally and to Trajectory clients.
Jim DeSimone
Business Development Director
Heading up Trajectory's business development efforts, Jim's focus is establishing partnerships with like-minded, ambitious organizations seeking to create new brand energy and new growth. He also works closely with internal team leaders to drive new ideas, identify new opportunities to grow client relationships, and to help ensure that we have the best resources in place to deliver on our clients' needs.
Carrie Kane
Account Services Director
Carrie's marketing career spans both client and agency, having earned a solid reputation as a strategic brand builder with a very hands-on approach. Her experience spans various industries including, Health & Beauty (Redken Cosmair, Oxford Health Systems, MetLife), Retail (IKEA, Barnes & Noble), Financial Services (JPMorgan Chase, Morgan Stanley), Hotel & Travel (Millennium Broadway Hotel, Parallel Destinations) and Non-Profit (Children's Medical Fund, Dress for Success). On a personal note, Carrie is creative at heart, with a passion for landscape painting, pottery, home decorating and cooking up new recipes. She's also perfected her multi-tasking skills in her personal life, caring for toddler twin-boys who keep her on her toes at all times.
Tony Marchesani
Creative Director
Tony's experience spans two decades in NY – as Associate Creative Director at Grey Worldwide and Earle Palmer Brown and Senior Art Director at Young and Rubicam. Over the course of his career, he has helped shape and contribute to the growth of global, national and start-up brands through design, digital and web, print, TV/video, POS/exhibit graphics. His diversity is exemplified through his multidisciplinary and award-winning work for clients including Advil, AVON, Canon Cameras, Citigroup Private Bank, ConAgra Foods, Ericsson Mobile Phones, Management Health Solutions, National Geographic Channel, Novartis Animal Health, Pepsi, Sofitel/Novotel Hotels and Sony Consumer Electronics, among others. When he's not working, at least in his "day" job, Tony is an avid photographer and a drummer.
Chris Moniello
Integrated Design Director
After graduating Boston University and eventually heading up a team of designers at a fast-growing software company, Chris' soon to be wife plucked him from his Red Sox/Patriots haven of Boston and brought him to New Jersey where he's forced to endure all things Yankees, Giants and Jets. He joined Trajectory in 2006 and has grown to become a key part of the team ensuring our clients' Energizing Brand Ideas are seamlessly brought to life across branding, advertising, web and interactive.
Mark Snyder
Integrated Design Director
Mark has been with Trajectory since 2006, after chalking up valuable experience in both in-house client agency and cross-media creative agency. "Mr. Diversity" is equally adept at relaunch design for a healthcare system as he is developing cross-channel campaigns for beauty devices and "monster" videos for appliance cleaning products. He's also a wickedly skilled photographer and possesses the largest collection of bobble-heads ever assembled at one desk.