Healthcare marketing: uniting against cancer

New Jersey ranks among the top five states in the nation for the highest cancer rates, among all types and all genders.

Robert Wood Johnson University Hospital Hamilton is leading the charge and uniting against cancer. Project We vs C is a unique two year collaborative healthcare marketing cause campaign combining the healing effects of song, dance, music and the arts – to highlight and support RWJ University Hospital Hamilton (RWJBarnabas Health) Cancer Services program.

The program is a first-of-its-kind, combining the powerful healing effects of song, dance, music and the arts at the incomparable Grounds For Sculpture in Hamilton, NJ. Fundraising efforts will contribute to the vital $8.5 million project geared exclusively for enhancements to RWJ Hamilton’s comprehensive cancer program, intended to save more lives through prevention, detection, treatment and ongoing support.

Trajectory developed the Project We vs C program name, logo and brand identity that umbrellas the overall two-year project and designed all launch marketing materials that will be leveraged across all rollout efforts.

You can view the Project We vs C press release here.

Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.