The trajectory of your healthcare branding

The trajectory of your healthcare branding


What’s the trajectory of your healthcare branding?

Trajectory is a function of direction plus momentum. Direction relies on charting your future course. Momentum is based on today’s reality.

For health systems and hospitals, today’s reality might look okay. Momentum tracking measures like inquiries, acquisition, retention and referrals might be on the rise, or at least holding their own.

But your future trajectory might reveal another picture. In the rapidly changing healthcare environment – where consumers are now at the center of the healthcare ecosystem and where healthcare is taking the form of ongoing conversations between people and their extended network – the future is where you’ll thrive or where your relevancy will wane.

And charting the course and getting out in front starts with your healthcare branding.

Making sure that all facets of your brand are in sync and working together. Strategically and creatively. Internally and externally. Across the entire brand journey. In a way that is uniquely yours.

Because it only works if it all works together.

What’s your future trajectory?

If it’s not clear, we might be able to help.

Reach out to Rick Zaniboni.



Eric Brody

Eric Brody is President of Trajectory, the specialist health & wellness branding and marketing agency using every moment as an opportunity to move customers, brands and businesses upward to a new destination.