Trajectory launches interactive microsite for game-changing healthcare facility

screen-shot-2016-09-23-at-7-12-18-pm

Reading Health’s new Reading HealthPlex for Advanced Surgical & Patient Care is a game-changer.

It is one of the most technologically advanced and sophisticated surgical and outpatient facilities in the region (and in the nation). Scheduled to open 4th qtr. 2016, it is conceived, designed and built to provide the most advanced healthcare possible to transform health outcomes and to provide an unparalleled patient, family and physician experience.

Importantly, it also reflects Reading Health’s focus on delivering “value” to its different audiences. This project literally builds on that value. From initial concept through to design and construction, it truly embodies what it means to provide value in the organization’s mission to advance the health and transform the lives of its communities.

One of Trajectory’s key touchpoints for launch is the new mobile-friendly interactive microsite. The microsite experience conveys the transformative nature of the facility and is designed to offer an exciting and immersive brand experience that is also simple, enjoyable and easy to use. 

You can view Trajectory’s microsite launch press release here.

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

Leave a Reply

Your email address will not be published. Required fields are marked *