Thinking about the king (Mr. Palmer)

Thinking about the king (Mr. Palmer)


It’s a very sad day for me. As it is for millions of people around the world.

The king is no longer with us. But oh how he touched us!

A few years back, we had the incredible good fortune to work with Arnold Palmer Enterprises, and Mr. Palmer.

There’s really nothing more to say or nothing new to say about the man beyond what’s currently being said by anyone who has ever been in his company. Because you felt his genuine connection whether one on one or if you were one of many of the Arnie’s Army throng.

We spent a good amount of time with him in Latrobe and in Bay Hill. And what stands out so vividly is how he treated everyone with the same level of respect. For a man who has stood shoulder to shoulder with Presidents, Kings, Queens, stars of the big screen  – in his eyes, everyone deserved to be treated the same. And you felt it when you were in his presence. When he was with you, he was really with you.

For a man who accomplished lifetimes of achievements, Arnold Palmer the person was just as extraordinary.

This king really will live forever in our hearts.


Eric Brody

Eric Brody is President of Trajectory, the specialist health & wellness branding and marketing agency using every moment as an opportunity to move customers, brands and businesses upward to a new destination.