The Momentum of Wellness: What It Means For Your Brand

The Momentum of Wellness: What It Means For Your Brand


For every brand, and for every brand marketer, there’s a wellness opportunity.

Because wellness isn’t what we do, it’s who we are. It’s a way of life that now touches everyone and everything, and consumers of both sexes and across all demographics are propelling it forward.

The Global Wellness Institute estimates that the world’s wellness economy exceeds US$3.4 trillion. To put this into perspective, this is three times larger than the global pharmaceutical industry. Market watchers agree that the trajectory of consumer spending in the wellness category will continue to increase in the future.  And the trends all point in this direction.

The beneficiaries of this spend will be the brands that best assist consumers in their quest to live balanced and healthy everyday lifestyles— encompassing physical, mental, emotional and social wellness. We see ample opportunity for brands across all sectors to connect with consumers who integrate wellness goals into their everyday activities.

To learn more, read our e-Book, The Momentum of Wellness: What It Means For Your Brand. And for more information on how we can help your brand tap into the momentum of consumer health and wellness, contact Trajectory’s Rick Zaniboni. He can be reached at, or via phone at 978-994-8009.


Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for brands on a health + wellness mission.