Just launched: Aquation Clinically Proven Skincare

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Every once in a great while, we post about our client work.

In this case, it’s Trajectory’s brand launch work for new mass market clinical skincare brand Aquation, inclusive of marketing plan development, creative development through to digital and social media oversight and execution. Here’s the link to the Aquation site we developed.

As promoted on wwd.com, parent company ABI’s Aquation is rolling out in January following testing in select markets.

The line initially consists of four sku’s: Gentle Moisturizing Cleanser, Daily Moisturizing Lotion, Moisturizing Cream and Hydrating Cleansing Bar. Hydration is a key brand benefit and the clinically supported range features Hydro Balance, a dual-phase moisture delivery system enriched with ceramides and hyaluronic acid.

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Congrats to ABI. It’s been an exhilarating ride.

You can view other recent Trajectory examples of personal care launch and relaunch work here:

Neostrata Professional Skin Care
PaloVia Skin Renewing Laser
VitaNova Vitamins & Supplements

 

 

 

 

 

 

 

 

Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.

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