Trajectory’s Picks for the 2015 Sephora VIB Beauty Sale

Trajectory’s Picks for the 2015 Sephora VIB Beauty Sale

sephora vib picks

It’s that time of year again, when beauty junkies count their accumulated points, and save up to spend big with the promise of saving on their favorite products. That’s right, today we get to see one of the biggest examples of brand loyalty in action as Sephora kicks off their bi-annual VIB sale for customers who have accrued enough purchase points throughout the year.

As a brand strategy and activation firm focused across health and wellness, and largely in skincare and personal care, we have a stockpile of brands we love. Before we load our carts, some of our team members have outlined a few skincare brands to stock up on during the Sephora sale.

Randi Brody, Trajectory Co-President

muradMurad Renewing Cleansing Cream

$36 at

I really like Murad’s antiaging line of products as it acts like a comprehensive system of care (Murad Resurgence Regimen). Dr. Murad is a leading dermatologist and innovator in the field of antiaging skincare. For his line, he uses highly effective ingredients that are clinically proven, but formulated without the parabens, sulfates and phthalates. Also, love that he promotes his brand as “Dr. Murad’s Inclusive Health® system of care,” which sends a great message about overall health and wellness.




sephora picks peter thomas rothPeter Thomas Roth Un-Wrinkle Peel Pads

$45 at

   Peter Thomas Roth has a lot of great products, and I’ve used his Un-Wrinkle Peel Pads for years. They’re fantastic! The unique complex gently exfoliates to reveal smoother                      and revitalized skin. This product can be used daily, and come in convenient to use pads.




Jean, Trajectory VP Client Services

sephora picks bobbi brown Bobbi Brown SPF 15 Tinted Moisturizer Oil Free

$44 on

This a light and oil free moisturizer for those who like just a hint of foundation without all the fuss.  Easy application and has several tints for different skin tones. Perfect for traveling and great with a nice bronzer.







Eric, Trajectory Co-President 

sephora picks shaving

The Art of Shaving The 4 Elements Of The Perfect Shave® 

$30 on

This kit has everything you need for a great shave. The products are formulated without Parabens, Sulfates, or Phthalates, and the scented version uses all natural essential oils. Natural Skincare is becoming more and more popular, and for good reason.






Michelle, Trajectory Account Executive 

sephora skincare picks

Korres Black Pine Active Firming Sleeping Oil

$62 on

Korres is one of the great original apothecary brands. The packing is attractive, and based on the active ingredients found within the product itself. I love opening a new Korres product for the first time; it’s like unwrapping a gift. I personally love the Black Pine Sleeping Oil. It is not overly greasy, smells great, and I wake up with soft and refreshed skin.




herbivore sephora pick Herbivore Pink Clay Hyaluronic Acid Mega Moisture Creme Mask

$48 on

Disclaimer: this product is currently sold out. And for good reason. Herbivore is new to Sephora, but this natural beauty brand has been making a name for themselves on and in trendy boutiques throughout the country. I personally cannot get enough of their masks.



Ashley, Trajectory Intern*

*disclaimer we let Ashely include a makeup tool because she is in college and her skin is perfect!

sephora skincare picks origins

Origins Modern Friction™ Nature’s Gentle Dermabrasion

$39.50 on

My go-to Sephora product has to be Origins Modern Friction™ Nature’s Gentle Dermabrasion. If you’re looking for soft and polished skin, this is the perfect exfoliator for you. It’s non-irritating, which makes it great for all skin types, and you only have to use it twice a week for best results. The combination of rice starch, lemon oil, aloe, and peppermint act like dermabrasion – without the pain!

sephora picks blender

beautyblender the original beautyblender®


$20 on

A cosmetic product I couldn’t live without is my Original Beauty Blender. I must admit my mom picked this up from Sephora a few years ago after a sales associate suggested it. My mom, having no clue what it was, thought it looked like an egg… so she put it in our Easter baskets. Well props to the sales associate and my mom because I’m addicted. The Beauty Blender provides natural looking coverage with ease and is great for all skin types. If this isn’t your current cosmetic applicator, I highly suggest you give it a try!

Happy shopping everyone!


Michelle York

Account Supervisor at Trajectory. Passionate about all things digital/social. Strong believer in 'grow your own' philosophy and lives on a mini-farm in Western New Jersey along with her husband, dog Robbie, goats and chickens.