Healthcare marketing case study: Reading Health System’s new 360° value campaign

Screen Shot 2015-10-28 at 9.46.07 AMThe transition from volume to value for health care providers is moving full steam ahead.

Our client, Pennsylvania-based Reading Health System is tackling the issue head-on with our new 101 REASONS healthcare marketing campaign.

The 360° campaign reveals the many things that Reading Health System is doing to deliver value, and to ultimately make individuals and its broader communities healthier – including quality of care, value for patient’s healthcare dollars, transparent information, availability of the latest technology, access to convenient care options, the patient experience, community support programs and a commitment to innovation.

The effort, initially launched internally, kicks-off through this interactive microsite, and will be expanded across all traditional, digital and social media channels.

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Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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