Healthcare marketing case study: Reading Health System’s new 360° value campaign
The transition from volume to value for health care providers is moving full steam ahead.
Our client, Pennsylvania-based Reading Health System is tackling the issue head-on with our new 101 REASONS healthcare marketing campaign.
The 360° campaign reveals the many things that Reading Health System is doing to deliver value, and to ultimately make individuals and its broader communities healthier – including quality of care, value for patient’s healthcare dollars, transparent information, availability of the latest technology, access to convenient care options, the patient experience, community support programs and a commitment to innovation.
The effort, initially launched internally, kicks-off through this interactive microsite, and will be expanded across all traditional, digital and social media channels.