Healthcare marketing: why simpler is smarter

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Healthcare. It’s difficult for people to understand. It’s intimidating. And it’s not something you generally want to participate in.

So it stands to reason that simpler healthcare marketing and communication (beyond the technical sounding procedures, technologies and outcomes) has a much better chance of engaging, inspiring or convincing people to believe in your message.

Here’s proof. Read this fast company.com story The Secret To Sounding Smart? Using Simple Language.

Moral of the story – simpler is smarter.

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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