Healthcare. It’s difficult for people to understand. It’s intimidating. And it’s not something you generally want to participate in.
So it stands to reason that simpler healthcare marketing and communication (beyond the technical sounding procedures, technologies and outcomes) has a much better chance of engaging, inspiring or convincing people to believe in your message.
Here’s proof. Read this fast company.com story The Secret To Sounding Smart? Using Simple Language.
Moral of the story – simpler is smarter.