Hospital branding: how healthy are you?

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There are certain brand-building characteristics common to health system or hospital brands performing at their peak potential. These characteristics allow you to distance yourself from others,  more meaningfully engage audiences, shift consumer demand and drive financial performance.

In healthcare, which is over-flowing with new competitors and becoming more consumer-driven, these characteristics matter more than ever. They give you the kind of brand strength that not only powers business today, but also provides the energy to take today’s success forward into the future.

So how fit is your health system or hospital brand? Check out this infographic and judge for yourself against these eleven characteristics.

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Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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