Trajectory co-president Randi Brody weighs in on nutricosmetics

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Brand strategy and activation firm Trajectory co-president Randi Brody is quoted in this article on newhope360.com – 4 ways the nutricosmetics market is maturing.

For personal care marketers, three important takeaways include:

1. Given that health and wellness is booming, positioning around “beauty supplements” is limiting and might be leaving money on the table. Aging isn’t just about how you look, but about how you feel.

2. By using ingredients that can help consumers thrive physically while looking their best, nutricosmetics (as well as close-in categories like skin care) may have a more far-reaching appeal beyond anti-aging to “healthy aging.”

3. Beyond the formulations themselves, companies taking an overall healthy lifestyle approach to their marketing (integrating how we live, what we consume and how it affects our overall health, vitality and appearance) may also have an edge.

Net: there has never been a better time for companies to seize the opportunity to assist consumers in their quest to live healthier and better lives!

 

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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