Simple is smarter brand marketing – Verso anti-aging skincare

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I came across anti-aging skincare brand Verso while doing some “role-modeling” research for brands that simplify the shopping experience.

It’s a luxury Swedish skincare brand made with a high-dose nonprescription vitamin A derivative that claims to be eight times more effective than the average product on the market and is safe enough to use during the day.

But beyond its attributes and functional benefits, what makes Verso stand out in a sea of skincare brand alternatives is its simplicity. It’s straightforward and minimalist style shines through in everything the brand says and does. Starting with its story…

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Extending to its shopability and packaging…

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Website experience…

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Brand film…

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and even through to things like company policy.

In a world that demands so much of our time, we all crave a bit of simplicity now and then. Can’t you actually feel how nice it is to be able to make a choice without being deluged with alternative products and confusing and seemingly overlapping claims.

Verso represents an unexpected and delightful brand experience. It’s one that shifts power to the consumer. Removes the typical buyer pain. And importantly, saves you time.  I don’t know enough about the business to say whether the resultant financial rewards are/will follow. But I imagine they will.

Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.

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