Choosing to be “Great By Choice”

Screen Shot 2014-12-30 at 11.48.55 AM
I just finished reading Great By Choice by Jim Collins (author of Good To Great) and Morten T. Hansen.

Here’s the last paragraph of the Epilogue:

We are not imprisoned by our circumstances. We are not imprisoned by the luck we get or the inherent unfairness of life. We are not imprisoned by crushing setbacks, self-inflicted mistakes or our past success. We are not imprisoned by the times in which we live, by the number of hours in a day or even the number of hours we’re granted in our very short lives. In the end, we can control only a tiny sliver of what happens to us. But even so, we are free to choose, free to become great by choice.

If you’re in a position to impact or influence the company you work for, I’d highly recommend the book.

Here’s to being great by choice in 2015!

Eric Brody

Eric Brody is President of Trajectory, a brand and marketing firm specializing in creating momentum for businesses across the health + wellness continuum. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

Leave a Reply

Your email address will not be published. Required fields are marked *