Choosing to be “Great By Choice”

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I just finished reading Great By Choice by Jim Collins (author of Good To Great) and Morten T. Hansen.

Here’s the last paragraph of the Epilogue:

We are not imprisoned by our circumstances. We are not imprisoned by the luck we get or the inherent unfairness of life. We are not imprisoned by crushing setbacks, self-inflicted mistakes or our past success. We are not imprisoned by the times in which we live, by the number of hours in a day or even the number of hours we’re granted in our very short lives. In the end, we can control only a tiny sliver of what happens to us. But even so, we are free to choose, free to become great by choice.

If you’re in a position to impact or influence the company you work for, I’d highly recommend the book.

Here’s to being great by choice in 2015!

Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.

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