Healthcare marketing that gets consumers talking

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The future of healthcare marketing doesn’t merely promise better things, but gives people the things they need to better their lives

• things that create meaningful interaction and experiences that leave people not just satisfied (merely baseline today), but emotionally gratified and enriched

• which then spark conversation and word-of-mouth

• which is a recognized predictor for growth

Key is to create stuff that your customers love to talk about rather than what you love to talk about.

Eric Brody

Eric Brody is President of Trajectory, a brand consulting and marketing agency specializing in creating momentum for customers, brands and businesses across the related categories of health, wellness and beauty.

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